Antedote

Antedote runs the quantitative and qualitative research behind major growth decisions, and goes beyond findings to recommendations clients can act on. We are an innovation consultancy: we help leading brands decide where to grow, what to build, and where to commit.

Our specialisms include market and customer segmentation, demand landscapes, customer journey mapping, innovation and new product development (NPD), communications exploration, and brand strategy. This work is led by senior experts and supported by in-house statisticians, across the full quant and qual toolkit: concept and product testing, pricing and conjoint, brand tracking, ethnography, online communities, focus groups, and depth interviews.

We work across consumer and B2B categories, with depth in consumer packaged goods (CPG), spirits and beverages, consumer electronics, durables, and services. Our clients include Fortune 500 companies and many of the world's most recognised brands. With offices in the US and UK, we work globally across multiple markets and languages.

Antedote is human-led, amplified by AI. Senior consultants own the thinking, while our proprietary platform lets us analyse more evidence and move faster, so we spend more time on judgement.

Among the most awarded consultancies in our field, our work has been recognised by the Insights Association, the Market Research Society (MRS), ESOMAR, the Marketing Society, Marketing Week, and Insight250, for strategic, actionable recommendations that drive growth.

What sets us apart is conviction. We take positions and defend them. Clients choose Antedote when a decision matters and they need a partner willing to tell them what to do, why, and how confident we are.