AndreiVisan.com

Google Ads traffic down?Fewer conversions?Higher cost per conversion?The problem may not be only inside your Google Ads account.The SaaS buyer journey has changed.Previously, a Google ad was often one of the first meaningful touchpoints. A buyer searched for a solution, discovered your company and visited your website.Now, that journey may begin with an AI Overview or AI search.The buyer researches the problem, compares solutions and starts forming a shortlist before making a commercial Google search.Google Ads can still capture that later search. But when your company is missing from the earlier research stage, your ads may be trying to convert someone who already knows and prefers your competitors.I help SaaS companies fix this new search journey by connecting:• AI visibility• On-page SEO• Google Ads• Commercial and landing pages• Conversion and CRM measurementThe objective is simple:Get your company considered during the first research stage, then convert the high-intent Google search that follows.I have worked with Google Ads since 2010. I now combine that paid-search experience with AI visibility and on-page SEO to help SaaS companies generate qualified leads and pipeline, not simply more clicks.Message me with “SEARCH JOURNEY” and I will take a quick look at how buyers may be finding your company.