Alex Moulart Email Marketing

When is the last time you A/B-tested a signup offer?

For most DTC brands, the answer is that they haven't tested new offers in the last 3 months.

And that is why, according to Klaviyo, the average signup rate is somewhere around 3%

So how do we create signup form that convert at 10-11%?

The answer is so simple it hurts. Testing. Here's why most brands (and a lot of agencies!) don't do it.

Creating capaign schedules, building new flows for promotions, and generally keeping up with constant last-minute changes to creatives while meeting deadlines mistake-free is a ton of work.

If can't be scaled or outsourced to AI (yet) without sacrificing a lot of quality.

That's simply why essential things such as account-level testing get forgotten about.

There is always something more urgent.

So, if you want to truly take email marketing to the next level, it's not enough to just stick to the campaign calendar. You need carefully designed systems and a well-trained team to execute them.

If you don't have them, you will most likely run into one of these problems:

• Forgotten A/B-tests that run for way too long without anyone checking on them
• No new tests in the pipeline
• Flows that start looking old
• Setup errors / broken integrations or flow triggers

Can you say for certain that you don't have any of these issues?

Most brands can't. And that's okay, because there is a lot of work involved.

This is where we can help. We create on-brand, witty copy with wonderful designs, advanced flows, and enticing signup forms - but that's just the beginning.

The real magic happens behind the scenes. Constantly testing and documenting new ideas is what sets growing businesses apart from stagnant ones. Chaos kills growth. And we kill chaos :)

Reach out us to grow your email and SMS marketing revenue with a data-first approach!