Age of Majority

Age of Majority is a research-driven marketing consultancy that can help you make sense of and tap into the complexities of the often misunderstood and undervalued 55+ audience (who we call Active Agers). We offer a variety of research and consulting solutions for our clients, that address two common and fundamental needs: making sense of and driving action/results with Active Agers.

Making Sense of Active Agers - We help clients better understand Active Aging consumers overall and specific to their internal marketing and business needs with services such as:

• Consumer and Category Profiling
• Usage and Behavior Reports
• Keynote Presentations

Driving Action & Results - We enable clients to better reach, engage and drive action with Active Agers through services such as:

• Audience Identification and Profiling
• Brand Positioning and Message Development

Content and Creative Asset Development (including writing services, logo and web development)

• Product Development and Testing (bricks & mortar and digital)
• Customer Journey Mapping
• Consumer Research

We combine extensive experience with research tools and techniques, often powered by our proprietary online insights community, Revolution55, to develop our insights and recommendations.

Age of Majority is uniquely positioned to help you understand, reach and drive results with the powerful and ever-evolving 55+ audience. Active Agers are not the "seniors" of yesterday. Are you prepared to deliver what they want from companies and brands?