After Hours Studio

After Hours is a creative consultancy founded by Jasmine Gallagher and Shy Trutwein. Based in New York, we work with founders, operators and culture-led brands to build brands, campaigns and experiences.

We believe the strongest brands are built around a clear point of view. Not just how they look, but what they stand for, how they behave and the role they play in culture. Our work spans strategy, naming, verbal identity, visual identity, packaging, digital experiences, campaigns and creative direction, helping brands find this clarity, before bringing it to life across every touchpoint and building a world around it.

We work across beauty, fashion, health and wellness, lifestyle and hospitality, partnering with brands at every stage, from those preparing to launch through to established names looking to evolve, reposition or expand into new markets.

Rather than applying a house style, we build each brand around its own story, audience and ambition. The result is work that feels distinctive, culturally relevant and commercially effective.

Clients include Netflix, Montblanc, Merit Beauty, Breville, Accor, Bonds, RCA Records and Maison Balzac, alongside a growing roster of emerging brands across Australia, Europe and the United States.