Afef Digital

Paid ads got harder in 2026. Google is pushing broad match and Smart Bidding harder than ever. Meta's algorithm changes keep shifting who sees your ads and at what cost. Most accounts are bleeding 15-30% of their budget on clicks that will never convert. On a $100K/month account, that's $15K-$30K wasted every single month. So we built something. 100+ AI-powered workflows, 50 for Google Ads and 50 for Meta Ads, that audit accounts automatically. Every week. Wasted spend, campaign cannibalization, quality scores, audience overlap, creative fatigue, CPA spikes. The system catches what humans miss. The bigger the account, the more it finds.

The AI handles the data. We handle the strategy, the experiments, and the decisions. Human in the loop, always. 11 years managing PPC campaigns across Google Ads and Meta Ads. $120M+ in revenue generated. Our focus is always on finding wasted spend, fixing what's broken, and scaling what works.

Recognition and Certifications:

Ready to stop wasting ad spend? Send us your account details and we'll show you exactly where the money is hiding.