Adtitude Media

Adtitude Media is a Mumbai-based performance marketing agency working with D2C and e-commerce brands across India, Australia, and the US. Founded in 2021, we run Meta Ads, Google Ads, and WhatsApp retention flows for Shopify brands in fashion, accessories, lifestyle, and wellness, though our approach translates across most D2C categories.

What sets us apart is what we optimize for. Most agencies report on ROAS and call it a day. We build every account around margin and profitability instead, because a strong ROAS on a low-margin product can still lose money. We calculate break-even thresholds specific to each client's actual cost structure rather than benchmarking against category averages, which tend to blend brands at very different price points and mislead more than they help.

We also account for market-specific realities that generic playbooks miss. CPMs vary significantly by geography, for instance running notably higher in markets like the US and Australia than in India, so client budgets and CAC targets get set to what a market actually costs, not a currency conversion from another market.

Our team of five handles strategy, media buying, creative testing, and lifecycle marketing end to end, so clients work with one accountable partner instead of juggling separate vendors for ads, retention, and reporting. In our experience across 90+ accounts, disciplined margin math beats chasing category ROAS benchmarks every time.