AdGurus Performance Agency

AdGurus is a boutique performance marketing agency and marketing consulting partner for businesses seeking measurable growth, stronger lead quality and clear accountability.

Founded in 2017 by Yannis Giovanos, after 15 years in performance marketing, AdGurus has managed over €20 million in advertising spend across hospitality, financial services, healthcare, SaaS, automotive, luxury retail, ecommerce, yachting and hotels.

We specialize in performance marketing for high-consideration businesses, where every lead, booking, appointment, enquiry or customer has meaningful commercial value. Our clients do not need more clicks or impressions. They need a performance growth system that connects paid media, analytics, tracking, automation and real business outcomes.

AdGurus optimizes campaigns across Google Ads, Meta, LinkedIn and other platforms, combining paid media strategy with advanced measurement. We use Google Tag Manager, GA4, BigQuery, server-side tracking, call tracking, CRM integrations and automations to understand which campaigns, keywords, audiences and messages generate qualified leads, bookings, calls, appointments and sales opportunities.

Data is central to our approach. We use it to identify opportunities, test hypotheses, improve lead quality, optimize spend and allocate budgets where they can generate business impact. For medical clinics, financial services, yacht charter, hotels, luxury hospitality and automotive, this means moving beyond cost-per-lead reporting and building a clearer view of qualification, follow-up and conversion value.

We work with a select number of clients and operate as an extension of their internal team. That means senior-level involvement, direct communication, strategic thinking and shared accountability, without layers of account management or generic agency processes.

AdGurus is not simply an ad agency. We are the performance marketing and growth consulting team ambitious businesses wish they had in-house.