Addgency

Addgency is a AI-augmented Fractional CMO service for Swiss SMEs and mid-market companies that need senior marketing leadership without committing to a full-time hire.

I turn your marketing into a measurable business driver. Whether you have an internal team that lacks direction, tools that aren't connected, or content that doesn't convert — I build the system that makes everything work together, accelerated by AI agents tuned to your brand voice.

My approach — 3 pillars:

• Strategy — marketing plans tied to business objectives, with priorities, roadmaps and KPIs
• Change & Tools — marketing automation, CRM, processes, team upskilling, AI workflows

Content — articles, white papers, presentations, LinkedIn, emailings, all aligned with your business messages

At the center: digital amplification — when strategy executes in your tools, content nurtures your audience, and positioning lives consistently across every touchpoint, your marketing becomes a compounding system.

Who I help:

• Swiss SMEs and mid-market companies (20+ employees, 1M+ revenue)
• B2B tech, IT services, SaaS, professional services
• Companies with existing tools or teams that need direction, not replacement

Founder backgroundAfter 8 years between communication agencies and a leading Swiss IT & AI group, I founded Addgency to bring Fractional CMO expertise in a part-time format.

Notable engagements :

Tech & SaaS — Fractional CMO for a Swiss IT holding (200+ employees, 860+ clients): HubSpot site, lead generation, B Corp sustainability reporting, internal communication

AI / High tech — Marketing strategy and execution for an AI subsidiary: LinkedIn growth, B2B webinars, AI content strategy

Communication agencies — Delegated missions across all 3 pillars depending on the client's need: strategic frameworks, marketing tools & process setup, or content

Featured in: Le Temps, RTS, L'Agefi, Gastro JournalMentee: Women@Dior x UNESCO (Leadership & Sustainability Education)

Let's structure, equip, and amplify your marketing.