Ad-Apt

Ad-Apt is a performance marketing agency in Lake Oswego, Oregon, built for multi-location and franchise brands that need marketing to behave like engineering. Since 2011, we've operated as forward-deployed engineers embedded with our clients — combining paid media, SEO, answer engine optimization (AEO), conversion rate optimization, lifecycle and CRM automation, edge-native web development, and analytics under one accountable roof.

Most agencies specialize in a single layer: creative, ads, or web. Ad-Apt combines marketing, software engineering, and operations, which lets us solve the hard parts others outsource or skip — multi-location campaign structure, offer and pricing logic, first-party data pipelines, and the automation that keeps thousands of local pages and promotions accurate at scale.

Our paid media runs Google Ads, Meta, and programmatic with a focus on measurable return, not vanity metrics. Our SEO and AEO work is engineered for both traditional search and AI answer engines. Our CRO and automation tie spend directly to revenue, reported transparently.

We serve enterprise and mid-market operators — from national multi-unit retail brands to regional service businesses — who want senior operators and real engineering depth instead of a retainer that produces slideware.