AccountInsight

AccountInsight’s B2B DSP leverages non-cookie identifiers to target individuals within companies, enabling account based targeting and reporting while safeguarding online personal data. The DSP integrates B2B company targeting with intent identification, providing actionable insights that empower marketers to anticipate needs, enabling organizations to allocate their budget towards targeting accounts that are most likely to yield the highest return on investment. Founded by former WPP and Media executives with extensive experience building and delivering B2B solutions, AccountInsight was incubated as a solution within GroupM, the world’s largest media buying and technology group.