ABND - The Practice

Established in 2010, ABND is a brand consulting firm that focuses on building profitable and purposeful brands. As a brand-centric business solutions provider, ABND is known for building brands beyond functionality and resolving complex business challenges with strategies that provide pointed results. From an initial focus on design capabilities to its evolution into a branding practice, ABND continued with its objective of building a breed of ‘Brand Practitioners’ who look at branding and business in conjunction with each other and not in isolation. The company is the face behind creating and servicing some of the most respected brands across industries namely Alembic Pharmaceuticals, FLAME University, GMM Pfaudler, Grab (A Reliance Jio Company), Heritage Foods, Infra Market, McCain Foods, Precision Pipes, Ridlr (a subsidiary of Ola), Roche, SK Finance, Sabka Dentist, etc. In 2021, ABND set up four industry-focused practice areas - B2B Practice, Consumer Practice, Education Practice and People Practice.