AB Consulting

About AB Consulting

AB Consulting is a boutique technology and business consultancy founded by experienced entrepreneurs and technologists who have built and scaled multiple ventures in Southeast Asia. With over a decade of hands-on experience in digital transformation, we help companies—ranging from startups to multinational corporations—solve critical business problems through data-driven strategies, modern technology stacks, and user-centric design.

Our Expertise

We specialize in:

• Digital product development: From MVPs to enterprise-grade platforms
• Custom software solutions: Web, mobile, ERP, and automation tools

Financial technology: Payment gateway integrations, expense management, and financial dashboards

Startup growth advisory: Fundraising, GTM strategy, and product-market fit

UX & content strategy: Clear, engaging user flows and copy for fintech, SaaS, and mobile apps

Notable Experience

PwC Indonesia (Global Consulting Firm)Built a secure document approval system to streamline multi-level decision workflows—enhancing compliance and internal governance.

Toyota Astra Motor (Automotive Leader)Developed a custom modular ERP system to digitize internal operations, improve cross-department collaboration, and centralize reporting.

DBS Bank Indonesia (Banking – Acquisition Project)Supported the employee data migration during the acquisition of ANZ Indonesia, ensuring seamless transition, data integrity, and system compatibility.

KG Media (Kompas Gramedia Group)Implemented an AI-based inventory optimization system for 70,000+ book titles—automating forecasting and improving supply chain efficiency.

Why Clients Trust Us

Agile, responsive, and collaborative: We treat your business like our own.

Data-informed decisions: We don’t guess. We measure, iterate, and grow.

Built by founders, for founders: We know what it takes to scale from zero to traction.