31,000 FT Advertising

Functional brands get compared. Meaningful brands get chosen. Brands win with emotion.

31,000 FT is an independent creative agency based in Dallas with deep expertise in CPG and consumer healthcare — and a proven track record across consumer brands that demand more than functional creative.

What We Do:

We uncover what drives people to choose one brand over another — and turn it into a brand strategy that powers everything we create. From campaign creative to full production, our thinking carries through every execution.

• Brand Strategy & Positioning
• Brand Identity & Design
• Integrated Campaign Development
• Video & Content Development/Production
• Packaging Design
• eCommerce Creative

When speed and efficiency matter most, AREA 31 — our in-house production studio — is ready to move.

How We Work:

Nimble by nature. Collaborative by design. Efficient as a result.

Senior-led: Experienced strategists and creatives on every brief, start to finish.

No junior handoffs: The people you work with are the people doing the work.

Cost-efficient: Significantly below holding company rates — without the trade-offs.

We use modern production and AI-enabled workflows to increase speed and efficiency without sacrificing strategic thinking or creative quality.

Where We Work:

Our work spans the consumer categories where brand meaning drives choice — where a consumer standing in the aisle or scrolling a product page needs a reason to reach for yours over the one next to it.

Client Experience: CPG, Electronics, Health/Beauty, Food & Beverage, Retail, Services

Alcon · Epson · Gold Bond · IcyHot · Aspercreme · ACT · Cortizone-10 · DampRid · Home Armor · Microban · Milo’s Tea · Wellsential Health · OPTI-FREE · Town of Addison · North Texas Soccer · MADD · NAMI · A&D · Bactine

Facts inform. Emotions transform. If your brand isn’t as meaningful as it could be, we should chat.