21phi

We are a team focused on end-to-end support for Shopify Plus merchants. We don’t approach projects as simple design or development work. Instead, we focus on solving real business problems, supporting marketing efforts, and improving the KPIs that matter to the business. We care about whether the setup will still support the brand six months or two years down the line, and how easy it is to iterate, test, and scale without constantly fighting the stack.

Our design process is focused on brand values. We create experiences that stand out and feel genuinely tailored to each brand, clearly reflecting its goals and positioning. Our team has extensive experience designing systems that scale and bringing them to life through thoughtful use of motion.

We build bespoke solutions through custom development, with minimal reliance on external apps, widgets, or third-party tooling. By using a headless stack, we remove platform limitations and give developers the freedom to build modern, scalable experiences exactly the way merchants need them. Our primary concern is not only what the end user sees and interacts with, but how the underlying infrastructure supports the business long term.

We believe websites should continuously evolve. Improving performance, refining the experience, and adding features that users actually need and want is an ongoing process. Everything we build is meant to be improved over time. Analytics, CRO, and experimentation are baked in from the start, so future decisions are driven by data. This removes guesswork and allows merchants to invest in new features and solutions with confidence.

Our architectures are designed to scale with the business, support evolving marketing needs, and remain maintainable over the long term as teams, traffic, and ambitions grow.