12AM Agency

12AM Agency is a Dallas-based search and creative agency built for the answer engine era. We help law firms (personal injury, criminal defense and DUI, family law), plastic surgery and dental practices, med spas, home services companies, and multi-location brands get cited by AI, not just ranked.

WHAT WE DO

Generative Engine Optimization. We optimize for citation inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Getting named in an AI answer is a different problem from ranking in blue links, and it is solved differently.

Technical SEO and entity schema architecture. Engineering-grade structured data that makes a brand machine-readable and citation-eligible.

AI local discovery. Google Business Profile, review evidence, citation management across 46 directories, and geo-grid rank measurement on a 6.5-mile grid.

Paid media. Google and Meta run as one coordinated strategy. Flat fee, never a percentage of spend.

WHAT MAKES US DIFFERENT

Twelve years of independent LLM research. Co-CEO Robert Portillo is an electrical engineer who spent 18 years in corporate telecom and has studied how language models retrieve and cite web content since before GEO had a name.

One client per market, per category. We do not run competing firms against each other.

We measure citation share, not just rankings. Clients see which prompts name them, which name a competitor, and why.

HOW ENGAGEMENTS START

Most begin with a fixed-price AI Visibility Diagnostic: a 16-point score of your firm against its market, delivered in two weeks with a prioritized fix list and a 60-minute readout. The report is built to be executed by whoever you choose, including your current agency.

We work with clients in Dallas, Austin, Memphis, Nashville, Knoxville, and Chattanooga, and nationally.

Every claim we make about your market arrives with the prompt, the date, and the engine it came from. One B2B services client measured $8.40 back for every $1 spent with us last quarter.