DG Fractional CMO

Committing to an in-house, full-time Chief Marketing Officer might not be right for your company's model or current growth stage.
But leveraging all an expert CMO has to offer will bring you the growth & sales results your business needs.
A fractional CMO gives you the best of having an in-house CMO plus the ROI and cost-benefit your business needs.

What can a Fractional CMO do for Your Business?

Several organizations benefit from being able to get started instantly with marketing leadership, without incurring the tremendous costs and risks associated with searching, training, and ‘ramp-up time’ it takes for in-house CMOs.
Also known as CMO-as-a-service, Fractional CMOs are equally as committed to the company they work for––from running the day-to-day function, right down to presenting in your board meetings.
Just like any CMO, Fractional CMOs are responsible for all of marketing in an organization––including managing stakeholders, the marketing team itself, and even third party contractors.

Just like any CMO, Fractional CMOs are responsible for all of marketing in an organization––including managing stakeholders, the marketing team itself, and even third party contractors.

​​-Builduing & executing your entire marketing strategy
-Leading the marketing team
-Driving positioning, segmentation & messaging
-Owning product pricing, go-to-market, and launch
-Optimizing and improving clients’ online presence
-Building the marketing & sales automation infrastructure
-Creating prospect onboarding and nurture programs
-Creating customer retention and loyalty campaigns
-Branding, PR, and trademarks
-Content marketing & thought leadership
-Paid search and organic search marketing
-Hiring and onboarding new team members
Preparation of marketing material for the next round of funding