Catchword Branding

Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. From our offices in the San Francisco Bay Area, New York City, and Denver area, Catchword helps companies—from startups to Fortune 50s—find that most important band asset, their name.

Whether for a single engagement or a long-term retainer relationship, clients turn to Catchword for company and product naming, naming strategy and architecture, and taglines. A few of the well-known brands Catchword has created include Asana, Upwork, FireEye, Vudu, Vuity for Allergan, Fibrance for Corning, Rancher's Reserve for Safeway, Optane for Intel, and Attain for Aetna.

"The Catchword team members that I have worked with are truly experts in the field of naming and have a passion for linguistics, naming, and marketing that is evidenced by every interaction I have with them." – Corporate Marketing & Branding Director, Corning

"Fantastic experience. Working with them is seamless and efficient." – VP of Marketing, SportsEngine-NBC Sports Group

"They provide incredible insights into the branding process. Instead of coming in with preconceived notions, they listened to what we wanted and took it to the next level." – Content Lead, Stanford Center for Global Health