Agency Summary
  • Year Founded
    1998
Description

Catchword is a trusted leader in naming and branding that's been creating impactful visual and verbal identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Kellogg's, Starbucks, Fitbit, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.

Our client engagements range from quick-turnaround projects with startups to retainer relationships with international Fortune 500s. Whether you're just getting off the ground, rebranding your company, or launching a new product, our goal is the same: to develop a timeless brand that resonates fully and authentically with target audiences and makes a mark in the world. Whether in the supermarket, at CES, or opening the New York Stock Exchange, the brands we help create tell enduring stories that become part of the very culture around us.

Catchword has received more awards for naming work than any other agency, as well as multiple honors for visual identity design and dozens for client satisfaction. We are consistently rated a top 3 naming firm by agency ranker and review sites such as Agency Source, Clutch (#1 for naming since 2017), The Manifest, GoodFirms, and UpCity.

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