# Vytal

> Gen Z+ hard to reach audience research & insights

- Canonical listing: https://agencysource.com/agencies/vytal
- Location: Brooklyn, NY
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Market Research, Marketing Strategy
- Team size: 2 - 9
- Hourly rate: $200 - $300 / hr
- Minimum project: $10,000+
- Founded: 2023
- Website: https://www.vytal.world
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Gen Z and Multicultural audiences represent billions of dollars in commerce, however these highly nuaced audiences are difficult to understand and resonate with. Vytal has developed a proprietary methodology and consumer research panels, comprised of behaviorially assessed first-movers across the U.S. These market maven consumers are utilized in consumer research for product innovation, messaging and strategy creation, and validation. We have worked with Nike, Nestle', TIAA, Crunch Fitness, Chick-fil-A, Comcast and many startups and non-profits across CPG, tech, entertainment, fashion, finance and more.

Relevant and the leading voices of your target consumer can be core to your product/service innovation and marketing efforts in an affordable and fast way with Vytal.

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