# The Understanding Group

> Making the Complex Clear

- Canonical listing: https://agencysource.com/agencies/understanding-group
- Location: Ann Arbor, MI
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Graphic Design](https://agencysource.com/categories/graphic-design), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Market Research, Marketing Strategy, Graphic Design
- Industries: Education, Information technology, Non-profit, Automotive, Financial services, Other industries, Retail
- Team size: 10 - 49
- Hourly rate: $200 - $300 / hr
- Minimum project: $5,000+
- Founded: 2011
- Website: https://understandinggroup.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

TUG is an information architecture consultancy that helps people make significant structural changes to digital products and services. As architects do in the built environment, TUG equips project and product teams with the research, models, diagrams, and prototypes they need to develop good software and deliver high-quality experiences. TUG clients make better decisions and incur less risk because they invest in finding better ways to organize and manage complex systems and information.

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