# TheRoad

> Product Strategy as a Service

- Canonical listing: https://agencysource.com/agencies/theroad
- Location: Tel Aviv-Yafo, Israel
- Categories: [GTM Engineering](https://agencysource.com/categories/gtm-engineering), [AI Consulting & Strategy](https://agencysource.com/categories/ai-consulting), [Business Consulting](https://agencysource.com/categories/business-consulting), [Custom Software Development](https://agencysource.com/categories/custom-software-development)
- Services: Custom Software Development, AI Consulting, Business Consulting
- Industries: Information technology, Other industries, Manufacturing
- Team size: 2 - 9
- Hourly rate: $100 - $149 / hr
- Minimum project: $5,000+
- Founded: 2019
- Website: https://theroadtlv.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

- Product Management for Smart Hardware & IoT
- Smart Product & IoT Strategy Consulting

We help startups and established companies define and execute winning product strategies. Our consulting blends business insight, technical architecture, and user experience to turn concepts into market-ready products with measurable impact.

Product Strategy & Market Fit

We guide teams in shaping a clear product vision, identifying opportunities, and achieving product-market fit. This includes go-to-market planning, business model design, and pricing strategies aligned with customer value.

Smart & Connected Hardware Strategy

We specialize in IoT and smart product ecosystems, mapping functionality across device, cloud, and mobile layers. Our process reveals new business model opportunities through connectivity, data, and service extensions.

Product Execution & Delivery

From discovery to deployment, we manage the full product lifecycle:

- Roadmap creation and product specification
- Feature prioritization and user story development
- Wireframing, analytics planning, and delivery coordination
- Impact analysis and iteration for measurable outcomes

---

Source: Agency Source, https://agencysource.com/agencies/theroad. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.