# The Odd Agency

> Operator-Led Commercial, Tech & Ops Advisory

- Canonical listing: https://agencysource.com/agencies/the-odd-agency
- Location: Raleigh, NC
- Categories: [AI & LLM Development](https://agencysource.com/categories/ai-development), [Business Consulting](https://agencysource.com/categories/business-consulting), [IT Consulting & Managed IT](https://agencysource.com/categories/it-services), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Business Consulting, Digital Strategy, IT Strategy Consulting
- Industries: Business services
- Team size: 2 - 9
- Hourly rate: $200 - $300 / hr
- Minimum project: $5,000+
- Founded: 2015
- Website: https://oddagency.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

The Odd Agency is an operator-led commercial, technology, and operations advisory firm. We specialize in lower-middle market companies ($2M-$25M revenue), PE portcos, and generational family businesses in transition.

Founded by executive operators Laura Booras and William Fernandez, we bridge front-office revenue strategy with backend operational execution. We step in when your internal team lacks the bandwidth or specialized expertise to tackle complex technical debt, vendor clutter, or growth transitions.

- Core Capabilities
- Family Business Advisory & Succession Transition
- PE Portfolio Optimization & Operational De-risking
- Tech Stack Consolidation & Architecture
- Independent Vendor Selection & Evaluation
- Commercial Strategy & Revenue Alignment
- Why Work With Us

Direct Partner Execution: You work directly with Laura and William. No junior account reps or layered overhead.

True Independence: 100% vendor-neutral advice with zero markups or kickback incentives.

Practical Simplicity: We eliminate bloat and build maintainable infrastructure designed to scale.

Industry VerticalsCPG, Wine & Beverage, Wholesale Distribution, Hospitality, and B2B Services.

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