# The Source Approach

> Fractional CMO for eCommerce Brands

- Canonical listing: https://agencysource.com/agencies/source-approach
- Location: East Amherst, NY
- Categories: [Web Development](https://agencysource.com/categories/web-development), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Fractional CMO Services
- Industries: eCommerce
- Team size: Freelancer
- Hourly rate: Undisclosed
- Minimum project: $10,000+
- Founded: 2014
- Website: https://www.sourceapproach.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Tanner Rankin is the Fractional CMO for eCommerce, who leads the strategy and execution of eCommerce marketing by installing the Brand Operating System, which generates strategy in minutes, aligns teams instantly, and governs AI automatically.

Tanner specializes in replacing random acts of marketing with a system built for rapid, scalable growth, an asset brands actually own, rather than rent.

Tanner brings 10+ years of operator experience as the CEO of The Source Approach (eCommerce Fractional CMO Consulancy) and Referazon (Amazon Influencer Search, CRM, & Shoppable Video Platform).

Seen on: Forbes, Entrepreneur, The Business Journals, Tanner is an Amazon Keynote Speaker, and an eCommerce Keynote Speaker, and as an Author, has authored SEO For Everyone and Social Media Marketing For Everyone.

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