# Simplicity Media | Media Planning & Buying (OOH, CTV, Spotify, Radio, TV, Digital)

> Paid Media Specialists: Spotify, CTV, OOH &Digital

- Canonical listing: https://agencysource.com/agencies/simplicity-media-media-planning-buying-ooh-ctv-spotify-radio-tv-digital
- Location: Stillwater Lake, Canada
- Categories: [PPC & Paid Search](https://agencysource.com/categories/paid-media), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [Social Media Marketing](https://agencysource.com/categories/social-media-marketing), [Programmatic & CTV](https://agencysource.com/categories/programmatic-ctv), [AI SEO & GEO](https://agencysource.com/categories/ai-seo-geo)
- Services: Advertising, Media Planning & Buying, Marketing Strategy, Social Media Marketing
- Industries: Gaming, Telecommunications, Utilities, Arts, entertainment & music, Automotive, Consumer products & services, Financial services
- Team size: 10 - 49
- Hourly rate: Undisclosed
- Minimum project: Undisclosed
- Founded: 2019
- Website: https://simplicitymedia.ca
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Simplicity Media Canada is an independent, award-winning media planning and buying agency built from broadcast radio roots and entertainment publicity. Operating out of Toronto, Halifax, and London, we build purpose-built collectives of senior media specialists directly around your brief—no junior hand-offs, holding-group bloat, or hidden ad-tech tolls.

CORE CAPABILITIES

Digital Audio & Spotify Direct: Spotify Direct IOs, Ads Manager, custom podcast sponsorships, and sonic branding. We buy directly from publishers to eliminate DSP "tech-tax" markups where possible.

Digital Out-of-Home (DOOH): Programmatic and direct buys across major Canadian and UK outdoor networks and venue screens.

Connected TV (CTV): Living-room video takeovers (Samsung TV Plus, Roku, Bell, TSN, BVOD).

Paid Social & Search: Performance search and social (Meta, TikTok, YouTube) with custom attribution.

AEO & GEO: AI Engine Optimization & Generative Engine Optimization.

TRANSATLANTIC SPECIALISM (CANADA UK/EMEA)

We offer a cross-border capability few North American agencies replicate. Canadian brands expanding into the UK get direct access to 98% UK audience reach and media-owner relationships managed locally from Canada. UK enterprises gain a seamless launchpad into North America. Our Halifax base also anchors our Atlantic Canada practice and film production media services.

PROVEN ENTERPRISE TRACK RECORD

Group-wide since 2019: £11M+ ($19M+ CAD) media managed across 413+ campaigns.

Telecom Scale: Managed £2M+ ($3.5M+ CAD) annual media spend for Lebara over 4 years.

AAA Gaming Releases: Delivered £1M+ international launch campaigns for SNK Corporation and major global gaming titles.

Cross-Sector Depth: Campaigns across utilities, hospitality, higher education, and public sector accounts.

- AWARDS & RECOGNITION
- Marketing Week Awards: Campaign of the Year 2024
- Netty Awards: Best Digital Campaign Innovation (2024 & 2025)
- Sony Awards: Gold – Station Branding
- Offices: Toronto, ON | Halifax, NS | London, UK

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Source: Agency Source, https://agencysource.com/agencies/simplicity-media-media-planning-buying-ooh-ctv-spotify-radio-tv-digital. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.