# Signal Theory

> Building brands that resonate.

- Canonical listing: https://agencysource.com/agencies/signal-theory
- Location: Kansas City, MO
- Categories: [Branding & Identity](https://agencysource.com/categories/branding), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Advertising, Branding, Marketing Strategy, Media Planning & Buying
- Team size: 50 - 249
- Hourly rate: Undisclosed
- Minimum project: $100,000+
- Founded: 1971
- Website: https://www.signaltheory.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the motivating factors of behavioral science with data-driven insights and the intuitive creativity of human-centered design.

In other words, we help you sell joy, comfort and meaning through a real understanding of human behavior.

An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.

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Source: Agency Source, https://agencysource.com/agencies/signal-theory. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.