# SaaS Playbook

> Lifecycle email for product-led SaaS

- Canonical listing: https://agencysource.com/agencies/saas
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Email & Lifecycle Marketing](https://agencysource.com/categories/email-marketing), [Marketing Automation](https://agencysource.com/categories/marketing-automation), [HubSpot Agencies](https://agencysource.com/categories/hubspot-agencies)
- Services: Email Marketing
- Industries: Information technology, Business services, Education
- Team size: Freelancer
- Hourly rate: $150 - $199 / hr
- Minimum project: $5,000+
- Founded: 2020
- Website: https://saasplaybook.co
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

I help product-led SaaS companies turn signups into revenue through lifecycle email.

Most companies with 1,000+ daily signups lose users before they convert. I fix that through behavioral sequences, segmentation strategy, and structured experimentation.

Services include lifecycle audits, onboarding sequences, trial-to-paid conversion campaigns, retention programs, and A/B testing frameworks.

Author of The SaaS Email Marketing Playbook. 13 years in SaaS, 20+ clients. Built the lifecycle program behind 4x revenue growth at LANDR.

Tools: Customer.io, Iterable, Braze, Intercom, Segment, HubSpot.

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