# The R.O.I. Group

> Market research in California

- Canonical listing: https://agencysource.com/agencies/roi-group
- Location: Costa Mesa, CA
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [Advertising & Media Buying](https://agencysource.com/categories/advertising)
- Services: Market Research, Advertising, Marketing Strategy
- Team size: 2 - 9
- Hourly rate: Undisclosed
- Minimum project: Undisclosed
- Founded: 2001
- Website: https://www.theroigroup.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

The R.O.I. Group is a marketing, business development, and market research agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.

There are two types of purchase decisions: 1) Impulsive, and 2) Considered.

Impulse purchases are unplanned and often driven by curiosity, ego, and emotions. They range from inexpensive products (chocolate, clothing, and magazines) to very expensive products (jewelry, vehicles, and works of art.)

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Source: Agency Source, https://agencysource.com/agencies/roi-group. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.