# the praxis

> We believe the best D2C brands in India don't need

- Canonical listing: https://agencysource.com/agencies/praxis-3
- Categories: [Content Marketing](https://agencysource.com/categories/content-marketing), [AI & LLM Development](https://agencysource.com/categories/ai-development), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [Social Media Marketing](https://agencysource.com/categories/social-media-marketing), [Video Production](https://agencysource.com/categories/video-production), [Ecommerce Marketing](https://agencysource.com/categories/ecommerce-marketing)
- Services: Social Media Marketing, Content Marketing, Generative AI, Video Production, Marketing Strategy, AI Agents, AI Consulting
- Industries: Beauty, Consumer products & services, eCommerce
- Team size: 2 - 9
- Hourly rate: $25 - $49 / hr
- Minimum project: $1,000+
- Founded: 2026
- Website: https://thepraxis.in
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

The Praxis is an AI-powered content engine for D2C brands in India. We engineer virality-scored Instagram Reels for direct-to-consumer founders in skincare, beauty, and wellness — and we guarantee performance in writing, or the retainer comes back. Most content agencies sell volume. We sell resonance. Every script we write is scored against a proprietary virality model — a 100-point rubric benchmarked against 10,000+ analysed short-form videos — before a single rupee of production is spent. If a script scores below 65, it gets rewritten. Nothing below that threshold ships. What we deliver: 12 engineered Instagram Reels per month Full brand and category audit before we write a single word — 90 days of your content history, 5 competitor analyses, 10,000+ viral Reels mapped Hook engineering using 6 proven hook types, empathy-first scripting, and open loops at the 8-second and 20-second mark — the two points where most audiences drop off Cover frame, caption, and hashtag strategy included Median 4-day turnaround from brief to QC-passed Reel, ready to post The performance guarantee: We document your content metrics for the 90 days before we begin. If your reach, engagement rate, and saves-per-impression don't collectively beat that baseline within 90 days of working with us, we return your retainer in full. Measured, signed, and delivered before work starts. Who we work with: D2C founders in India with real revenue who are done gambling on content that doesn't compound. Our founding cohort is limited to 3 brands per year — we work with fewer brands so we can go deeper. Why it works: We don't optimise for follower count or impressions. We optimise for saves-per-impression — the metric the Instagram algorithm uses to decide whether to push content beyond your existing audience. One high-save Reel can outperform thirty generic posts in reach. Industries served: Skincare, beauty, wellness, D2C consumer brands Location: Indore, Madhya Pradesh, India

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