# Pace Pricing

> B2B SaaS Pricing Strategy & Packaging

- Canonical listing: https://agencysource.com/agencies/pace-pricing
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Business Consulting](https://agencysource.com/categories/business-consulting), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Business Consulting, Market Research, Marketing Strategy
- Team size: 2 - 9
- Hourly rate: Undisclosed
- Minimum project: $1,000+
- Founded: 2021
- Website: https://pacepricing.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Pace Pricing is a B2B SaaS pricing consultancy founded by Bill Wilson in 2021 and headquartered in Halifax, Nova Scotia. The firm helps software companies align pricing, packaging, and positioning with real customer value — using deep customer research, purchase simulations, and evidence-based methodology rather than guesswork or competitor copying.

Pace Pricing's proprietary PACE System (Profile, Architect, Calibrate, Execute) has been used to redesign pricing for companies from early-stage startups to $500M ARR enterprises. The team of six — pricing strategists, monetization analysts, and researchers — has advised over 400 B2B SaaS companies worldwide.

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