# NOTHIN'

> Author-led creative studio. Paris & London.

- Canonical listing: https://agencysource.com/agencies/nothin
- Categories: [Web Development](https://agencysource.com/categories/web-development), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [Branding & Identity](https://agencysource.com/categories/branding), [Graphic Design](https://agencysource.com/categories/graphic-design), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [Web Design](https://agencysource.com/categories/web-design)
- Services: Branding, Advertising, Graphic Design, Web Design, Digital Strategy, Event Marketing
- Team size: 2 - 9
- Hourly rate: $100 - $149 / hr
- Minimum project: $10,000+
- Founded: 2026
- Website: https://www.noth.in
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Nothin' is an independent creative studio in Paris working at the intersection of fashion, luxury and tech — branding, editorial, art direction, websites, campaigns, events and AI systems.

The studio is AI-native: production (variations, design systems, automation) runs on infrastructure built in-house, while creative direction stays strictly human. AI can produce the 200 variations, not the decision. The verifiable result: the studio's own website, noth.in, received Awwwards Site of the Day (August 2026), an Awwwards Honorable Mention, FWA of the Day (July 2026) and a Muzli selection.

Founded and led by Sara Guedj, a Franco-British creative director, with Pierre Patrault (partner, UX) and a per-project network of senior independent talent. The studio serves French and UK brands natively, in both languages.

We believe a brand that lasts is not in a category — it is in a culture. We don't sell a style; we sell a point of view. One rule: never lukewarm.

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Source: Agency Source, https://agencysource.com/agencies/nothin. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.