# N12M

> Turning customer friction into £ impact

- Canonical listing: https://agencysource.com/agencies/n12m
- Categories: [AI & LLM Development](https://agencysource.com/categories/ai-development), [Business Consulting](https://agencysource.com/categories/business-consulting), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [UX/UI & Product Design](https://agencysource.com/categories/ux-ui-design)
- Services: Market Research, UX/UI Design, Business Consulting
- Industries: Supply Chain, Logistics, and Transport, Automotive, Utilities, Business services, Financial services, Government, Information technology
- Team size: Freelancer
- Hourly rate: $150 - $199 / hr
- Minimum project: $1,000+
- Founded: 2026
- Website: https://n12m.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

N12M is an embedded Voice of Customer consultancy for UK businesses running high-stakes digital customer journeys, including aviation, utilities, healthcare, and financial services. Each cycle, N12M turns call transcripts, support tickets, emails, and NPS data into a single baseline: what customers are actually saying, mapped against £ business impact, and a prioritised research agenda for what to investigate next.

Founded by Hattie Aspinall, a customer insight specialist with 7+ years building Voice of Customer programmes inside enterprise businesses, including scaling one airline's VoC infrastructure from a single feedback source into a board-level metric, N12M combines analyst-led interpretation with lightweight, always-on reporting. The result behaves like software between cycles and like a trusted analyst at each one, helping leadership teams see not just what customers feel, but what it's costing them.

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