# Manuel Lux – B2B Paid Media

> Cost-effective paid media strategies for B2B.

- Canonical listing: https://agencysource.com/agencies/manuel-lux-b2b-paid-media
- Location: Dachau, Germany
- Categories: [Demand Generation](https://agencysource.com/categories/demand-generation), [Account-Based Marketing](https://agencysource.com/categories/account-based-marketing), [PPC & Paid Search](https://agencysource.com/categories/paid-media), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [Paid Social](https://agencysource.com/categories/paid-social)
- Services: Account-Based Marketing, Demand Generation Marketing, Performance Marketing, Advertising, Marketing Strategy, Pay Per Click, Social Media Marketing
- Industries: Information technology, Business services, Advertising & marketing, Financial services, Other industries
- Team size: Freelancer
- Hourly rate: $50 - $99 / hr
- Minimum project: $1,000+
- Founded: 2024
- Website: https://manuel-lux-marketing.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

A B2B performance marketing consultant that helps SaaS and service companies turn ad spend into revenue. The focus is simple: use LinkedIn and Google Ads across the full funnel to reach, engage, and convert buying committees—efficiently and measurably.

What set's me apart:• Full-funnel marketer• Data & ROI discipline (finance background) with structured testing cadences• Knowledgable of ABM paid tactics and always seeking to create synergies with sales• Work directly with me; clear scopes and transparent collaboration• LinkedIn Certified Marketing Insider & Google Ads Certified• 100+ campaigns managed, 5+ years of experience• Bilingual (EN/DE) and experienced with global markets

Services:• Strategic Consulting – paid media strategy, audits, testing frameworks, and Q&A• Operational Support – campaign setup/management, copy, tracking, reporting• Creative Package – 5 concepts × 2 variations (10 ads) delivered in Figma, ready to test• LinkedIn Ads Coaching – 1:1 enablement to run and scale campaigns in-house

Approach:Analyze – analyze performance, audience, and funnel data to locate the biggest opportunities.Experiment – design controlled tests across targeting, creatives, bidding, and landing journeys.Improve – scale winners, cut waste, and align with sales; bi-weekly reporting and Slack/email comms.

Outcomes clients seek & achieve: Lower CPL/CAC, higher lead quality, clearer attribution, and faster learning cycles. Recent SaaS work includes −65% CPL and and an average 8.3× ROAS on LinkedIn Ads at five-figure monthly spend levels.

Engagements can be flexible (hourly, cancel anytime) and can start with a free LinkedIn Ads audit or an initial strategy call. Find more info: https://manuel-lux-marketing.com/

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