# Lextant

> the human experience firm

- Canonical listing: https://agencysource.com/agencies/lextant
- Location: Columbus, OH
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [UX/UI & Product Design](https://agencysource.com/categories/ux-ui-design), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: UX/UI Design, Market Research, Product Design
- Industries: Automotive, Consumer products & services, Medical, Retail, Financial services, Supply Chain, Logistics, and Transport
- Team size: 50 - 249
- Hourly rate: Undisclosed
- Minimum project: Undisclosed
- Founded: 1998
- Website: https://www.lextant.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Lextant is a leading human-centered design and user experience research firm based in Columbus, Ohio. Trusted by Fortune 500 companies across automotive, healthcare, consumer products, retail, and technology, Lextant helps organizations translate customer desires into meaningful product, service, and brand experiences.

With proprietary Desired Experience Modeling and Insight Translation systems, Lextant uncovers the deep insights needed to inform strategy, innovation, and design. The firm’s advanced research capabilities include biometric and behavioral measurement, eye-tracking, and an in-house Experience Capture and Metrics System to study and improve user experiences for market success. Our Insights Garage is the nation's premier large-format market research campus.

From early concept development through production, Lextant unlocks customer value for product and service experience that deliver business results.

Specialties:

- User Research & Strategy
- Human-Centered Design
- Connecteda In-Vehicle Experience & Mobility Research
- Eye-Tracking & Biometric Analysis
- Experience Capture & Modeling
- Innovation & Product Development

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