# Joni Hoadley Consulting

> Strategy, coaching, & leadership for product teams

- Canonical listing: https://agencysource.com/agencies/joni-hoadley-consulting
- Location: Santa Barbara, CA
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Business Consulting](https://agencysource.com/categories/business-consulting)
- Services: Business Consulting
- Team size: Freelancer
- Hourly rate: $300+ / hr
- Minimum project: $1,000+
- Founded: 2017
- Website: https://www.jonihoadley.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Joni Hoadley is a seasoned product management leader and coach with 20+ years of experience building and scaling product teams at companies like Sonos. She works with product leaders, teams, and organizations who need more than tactical execution — they need clarity, strategy, and leadership that sticks.

Through coaching, consulting, fractional product leadership, and hands-on workshops, Joni helps product managers grow into confident leaders, teams build better ways of working, and organizations align product strategy with business outcomes.

Her workshops are a core part of how she works with teams — covering prioritization, roadmapping, cross-functional alignment, stakeholder communication, and product leadership fundamentals. Sessions are practical, interactive, and built around the real challenges teams are facing right now.

Beyond workshops, her work spans one-on-one coaching for product leaders navigating career transitions or stepping into larger roles, team engagements focused on process and alignment, and fractional CPO or VP-level support for companies that need senior product leadership without a full-time hire.

Joni also brings a forward-thinking perspective on AI and product operations, helping teams integrate emerging tools and workflows into how they build and ship.

If your product team is stuck, scaling, or simply needs a thought partner who has been in the room where decisions get made — Joni brings the experience to help you move forward with confidence.

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