# Human Intelligence Creative Lab (HiCL)

> We help brands become more recognizable.

- Canonical listing: https://agencysource.com/agencies/human-intelligence-creative-lab-hicl
- Location: Khet Phaya Thai, Thailand
- Categories: [Branding & Identity](https://agencysource.com/categories/branding), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Branding, Advertising, Marketing Strategy, Digital Strategy
- Team size: 2 - 9
- Hourly rate: Undisclosed
- Minimum project: $10,000+
- Founded: 2025
- Website: https://hicreativelabbkk.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Human Intelligence Creative Lab (HiCL) is a Bangkok-based brand and creative consultancy helping brands cut through sameness and become more recognizable.

We believe branding is more than consistency. It’s about creating a distinctive presence, personality, and positioning people can feel and remember.

Before founding HiCL, we worked across global agencies including TBWA, DDB, McCann, BBDO, Dentsu, Leo Burnett, and Hal Riney, developing work for brands across North America and Asia.

Today, HiCL combines globally informed thinking with culturally resonant creativity for brands including Nissan, Mastercard, Nestlé, Diageo, and B-Quik.

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