# Highlander Consulting Inc.

> New Jersey B2B Marketing and PR Firm

- Canonical listing: https://agencysource.com/agencies/highlander-consulting
- Location: Princeton, NJ
- Categories: [Web Development](https://agencysource.com/categories/web-development), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [Branding & Identity](https://agencysource.com/categories/branding), [Digital Marketing](https://agencysource.com/categories/digital-marketing), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [PR & Communications](https://agencysource.com/categories/public-relations)
- Services: Marketing Strategy, Branding, Direct Marketing, Other Marketing, Public Relations
- Industries: Business services, Financial services, Information technology, Legal, Other industries
- Team size: 2 - 9
- Hourly rate: Undisclosed
- Minimum project: $5,000+
- Founded: 2001
- Website: https://www.highlanderconsulting.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Highlander Consulting helps founders, owners, and managing partners of professional services and B2B advisory firms convert their expertise and intellectual capital into market visibility, credibility, and measurable business development outcomes. Most advisory firms have a common problem: their thinking is strong, but the market can't see it clearly enough to act on it. Content gets produced, and visibility may improve, but the business pipeline doesn't change because the firm's intellectual capital was never designed to initiate conversations or connect to the business development process from the outset.

Highlander Consulting closes that Expertise Visibility Gap. We help firms identify and harvest the expertise they possess, convert that expertise into credibility tools built for business development, and deploy those tools to reach and influence decision-makers; often before they've started looking for outside help. Our work includes brand and content strategy, earned media, thought leadership, website development, copywriting, and new business development. Every engagement is based on well-defined business objectives and employs a range of thought leadership strategies designed to drive market engagement.

We work with a limited number of clients at a time to ensure a high level of service. Gordon G. Andrew manages every engagement and brings more than 40 years of B2B marketing communications experience, including C-suite roles at some of the nation's most respected companies, as well as advisory and interim Chief Marketing Officer roles for several mid-sized and emerging growth companies. His work with many of those clients has focused on improving the clarity and appreciation of their value proposition, resulting in their successful acquisitions by major institutions.

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