# Haystack Consulting

> Your global strategic market research partner

- Canonical listing: https://agencysource.com/agencies/haystack-consulting
- Categories: [Custom Software Development](https://agencysource.com/categories/custom-software-development), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Market Research
- Industries: Beauty, Business services, Consumer products & services, Energy & natural resources, Financial services, Food & Beverage, Government, Hospitality & leisure, Insurance, Telecommunications
- Team size: 50 - 249
- Hourly rate: Undisclosed
- Minimum project: Undisclosed
- Founded: 1974
- Website: https://www.haystack-consulting.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Haystack Consulting is a global market research and consultancy agency, founded in 1974, headquartered in Heverlee (Leuven), Belgium, with an office in the Netherlands. The company has worked with more than 2 million consumers across 154+ countries, for brands including Coca-Cola, Unilever and JDE.

We blend human curiosity and creativity with hybrid research expertise — sensory, qualitative and quantitative research, and advanced data science — combined with AI-powered technology. This turns complex human understanding — what people say, do, feel and experience — into clear, actionable business direction for brands across FMCG, retail, banking and insurance, worldwide.

Our services:

Strategy Consulting — We use data, technology and human insight to uncover the logic behind successful innovation, translating it into concrete growth strategies for brands.

Ideation — We co-create new product ideas and concepts together with AI tools and consumers, aimed at meaningful innovation.

Product Development & Testing — We test and develop products (including food, non-food and FMCG) through consumer research, blending creativity and data to craft products people love to use.

Brand & Packaging — We build brands and packaging designs that stand out and connect with how consumers experience them.

Sensory Research — We conduct sensory research (taste, texture, smell, sound, appearance) to understand how consumers experience a brand or product — including taste panels, central location tests (CLT) and home use tests (HUT).

We work with the latest technologies — AI, video and big data analysis — to uncover patterns others haven't noticed yet, and track brands, products and consumer needs through customized tracking systems.

---

Source: Agency Source, https://agencysource.com/agencies/haystack-consulting. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.