# Hamer Marketing Group

> AI-native fractional CMO/CRO for construction SaaS

- Canonical listing: https://agencysource.com/agencies/hamer-marketing-group
- Location: Spring, TX
- Categories: [GTM Engineering](https://agencysource.com/categories/gtm-engineering), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [Revenue Operations](https://agencysource.com/categories/revenue-operations), [Conversion Rate Optimization](https://agencysource.com/categories/conversion-optimization), [AI SEO & GEO](https://agencysource.com/categories/ai-seo-geo), [HubSpot Agencies](https://agencysource.com/categories/hubspot-agencies)
- Services: Fractional CMO Services, Marketing Strategy, CRM Consulting and SI, Business Consulting, Product Marketing, Branding, Content Marketing, Digital Strategy
- Industries: Information technology, Construction, Business services, Other industries
- Team size: 2 - 9
- Hourly rate: $200 - $300 / hr
- Minimum project: $5,000+
- Founded: 2019
- Website: https://www.hamermarketing.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

AI-native fractional CMO/CRO for B2B SaaS and PE-backed companies.

Hamer Marketing Group is the revenue-side executive most companies are missing: a fractional CMO/CRO who carries the number and leads the AI transformation where it actually pays — in pipeline, not pilots.

Founded in 2019 by Kyle Hamer, a four-time VP/SVP/C-level marketing operator with 12+ years in construction technology and B2B SaaS. We install systems, not slide decks — and build them to outlast the engagement.

- What we do
- Fractional CMO / CRO leadership — own the number, the plan, and the team
- AI integration on the revenue side — agents and workflows tied to pipeline

Revenue systems & RevOps — HubSpot/Salesforce rebuilds, attribution, lead-source governance, speed-to-lead

- Messaging & positioning — category, pillars, and proof sales will actually use
- Demand generation & ABM — full-funnel programs measured on pipeline, not MQLs

How we work Phase 1 is a fixed-scope intensive: audit, diagnose, build the plan. Phase 2 is an optimization retainer that executes it. Two to four concurrent engagements — never more, so each gets an operator's attention.

- Operating beliefs
- 95/5 — only 5% of your market is buying today; build for both cohorts
- 60/40 — brand-to-performance split
- AEO over legacy SEO — buyers ask AI before they ask Google
- Audit before automation — AI on a broken process scales the break

Proof ProfitSolv: +22% opportunity count, +49% quota attainment. HCSS: +100% customer adoption. Rideshare Mechanic: +418% profitability per transaction. ILSMart: +23% speed-to-lead. ShearShare: CAC −15%, new users +39%.

Who we're for $5M–$100M ARR B2B SaaS and PE/VC-backed companies that need executive revenue leadership without a full-time hire.

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