# Downey & Co Digital Strategists

> Your mentor, strategist, & biggest cheerleader

- Canonical listing: https://agencysource.com/agencies/downey-co-digital-strategists
- Location: Halifax, Canada
- Categories: [Web Development](https://agencysource.com/categories/web-development), [Content Marketing](https://agencysource.com/categories/content-marketing), [Ecommerce Marketing](https://agencysource.com/categories/ecommerce-marketing), [Email & Lifecycle Marketing](https://agencysource.com/categories/email-marketing), [Social Media Marketing](https://agencysource.com/categories/social-media-marketing), [Video Production](https://agencysource.com/categories/video-production)
- Services: Content Marketing, Social Media Marketing, Email Marketing, Video Marketing, Ecommerce Marketing, SMS Marketing
- Team size: Freelancer
- Hourly rate: $100 - $149 / hr
- Minimum project: $1,000+
- Founded: 2024
- Website: https://downeydigital.ca
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Here it is — written in Warna's voice, under 2000 characters:

I didn't set out to be a digital marketing strategist.

I set out to build a place where plus-size women in Halifax could walk in, feel beautiful, and leave knowing exactly how to dress their body. I built that. Incandescent Clothing hit $500K in annual revenue at its peak — and I learned everything I know about digital marketing by doing it myself, in real time, with no roadmap and no safety net.

I also learned what happens when you don't have a strategy. The $800 influencer who posted on the wrong platform. The 216,000-view video that made $0. The three full-time jobs I was doing alone until I was too burned out to see the threats coming.

When the boutique closed in 2024, I had two choices. Fall apart. Or take everything I'd learned the hard way and use it to help someone else.

I chose the second one.

That's Downey & Co. We're not an agency that guesses at what might work for your business. We build real digital strategies from real experience — the kind that comes from actually running a business through a pandemic, a rebrand, a flood, and a recession.

I'm a former volcanologist and university lecturer who pivoted to entrepreneurship. I think like a scientist — I follow the data. I teach like an educator — I break it down until it makes sense. And I show up like someone who's been exactly where you are — overwhelmed, under-resourced, and desperately wishing someone would just tell them what actually works.

That's what we do here. No gurus. No guesswork. Just strategy that's earned, not borrowed.

Your Mentor, Strategist & Biggest Cheerleader.

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