# The Considered Agency

> Global Leaders in Hospitality Branding

- Canonical listing: https://agencysource.com/agencies/considered-agency
- Location: Fort Lauderdale, FL
- Categories: [Web Development](https://agencysource.com/categories/web-development), [Branding & Identity](https://agencysource.com/categories/branding), [Graphic Design](https://agencysource.com/categories/graphic-design), [Video Production](https://agencysource.com/categories/video-production), [Web Design](https://agencysource.com/categories/web-design)
- Services: Branding, Web Design, Logo, Video Production, Graphic Design
- Industries: Hospitality & leisure, Real estate, Gambling
- Team size: 2 - 9
- Hourly rate: $200 - $300 / hr
- Minimum project: $25,000+
- Founded: 1999
- Website: https://www.considered.agency
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Considered is a strategy-led creative studio for hotels, restaurants, private clubs, and lifestyle destinations. Considered works across brand strategy, naming, identity, content, and digital — from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage.

The practice was founded in 1999 as IdeaWork Studios, later operated as Once Upon a Time Hospitality, and is now The Considered Agency. Founder Jay Schwartz has led every project across all three names. Partner Taylor Cinalli has worked with him for over a decade, and the two co-launched The Considered Agency together.

Hospitality is the only category we serve. That focus shows up in how we name a property, how we shape the booking flow, how we balance guest satisfaction with operational ease. Senior-level talent leads every engagement — no junior hand-offs, no agency bureaucracy.

Past and current clients include Waldorf Astoria, EDITION, PUBLIC, SIXTY, Fairmont, Kimpton, Gurney's, Casa Cipriani, Jean-Georges, Le Bernardin, Major Food Group, and the NoMad.

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