# By Callan

> Senior Marketing Strategy, Direct Access

- Canonical listing: https://agencysource.com/agencies/callan
- Categories: [Web Development](https://agencysource.com/categories/web-development), [Conversion Rate Optimization](https://agencysource.com/categories/conversion-optimization), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy), [SEO & Organic Search](https://agencysource.com/categories/seo), [Advertising & Media Buying](https://agencysource.com/categories/advertising), [PPC & Paid Search](https://agencysource.com/categories/paid-media)
- Services: Search Engine Optimization, Marketing Strategy, Pay Per Click, Advertising, Conversion Optimization, Email Marketing, Fractional CMO Services
- Industries: Business services, eCommerce, Construction, Financial services, Legal, Medical, Real estate, Consumer products & services, Education, Manufacturing
- Team size: 2 - 9
- Hourly rate: $100 - $149 / hr
- Minimum project: $1,000+
- Founded: 2022
- Website: https://bycallan.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

By Callan delivers senior-level marketing strategy directly to growing businesses — no agency layers, no junior handoffs, no long-term contracts.

Founded by Robert Callan, a marketing strategist who manages $5M+ accounts at one of Chicago's top digital agencies, By Callan brings that same caliber of strategy to small and mid-size businesses at a fraction of the cost.

Services include:

SEO: Technical audits, keyword research, on-page optimization, local SEO, and content strategy that drives organic growth

Google Ads & Paid Media: Google, Meta, and LinkedIn ad management focused on ROAS and lead quality, not vanity metrics

Marketing Automation: Custom n8n and Zapier workflows, AI-powered agents, CRM setup, and automated reporting that saves 10-20 hours per week

Web Design & Optimization: Conversion-focused websites, landing page optimization, A/B testing, and UX audits

Website Health Audits: 25 scans across 6 dimensions covering security, performance, SEO, accessibility, and compliance — with a prioritized action plan

By Callan has managed strategy for 500+ clients across 24 industries and analyzed over 2,000 websites. Every engagement is month-to-month with full transparency and direct access to the strategist doing the work.

Retainers start at $1,500/mo. Free 30-minute strategy calls and free website health scans available at bycallan.com.

Serving Chicago and nationwide.

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Source: Agency Source, https://agencysource.com/agencies/callan. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.