# Basis Global

> Basis Global is an independent insight consultancy

- Canonical listing: https://agencysource.com/agencies/basis-global
- Location: London, England
- Categories: [Social Media Marketing](https://agencysource.com/categories/social-media-marketing), [AI Consulting & Strategy](https://agencysource.com/categories/ai-consulting), [AI & LLM Development](https://agencysource.com/categories/ai-development), [Business Consulting](https://agencysource.com/categories/business-consulting)
- Services: Business Consulting, AI Consulting, Generative AI
- Team size: 50 - 249
- Hourly rate: Undisclosed
- Minimum project: Undisclosed
- Founded: 1996
- Website: https://basisglobal.co
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.

Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through our ACT framework and delivered as the ACTion Brief, a decision document that leads with direction and backs it with data. AI runs as a continuous layer between waves, so shifts surface as they form.

Our consumer intelligence practice, Ideas, sits alongside qualitative and quantitative research as a third methodology. It reads real, unprompted consumer voice at scale, the kind you can't get by asking.

Across both, our Integrated Intelligence approach pairs AI-scale discovery with human expertise, with AnswerRocket as our technology partner.

Built for complexity. Obsessed with clarity. Considered an alternative to Kantar, YouGov, BrandIndex, and Tracksuit for brand tracking, and a social listening alternative for consumer intelligence.

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