# Antedote

> Research that drives decisions, not just reports.

- Canonical listing: https://agencysource.com/agencies/antedote
- Location: San Francisco, CA
- Categories: [Branding & Identity](https://agencysource.com/categories/branding), [Marketing Strategy & Fractional CMO](https://agencysource.com/categories/marketing-strategy)
- Services: Market Research
- Industries: Consumer products & services, Information technology, Medical, Financial services, Food & Beverage, Manufacturing, Telecommunications, Gaming, Legal Cannabis
- Team size: 10 - 49
- Hourly rate: Undisclosed
- Minimum project: $25,000+
- Founded: 2012
- Website: https://antedote.com
- Listing: Not yet claimed
- Agency Source rating: no Agency Source reviews yet

## About

Antedote runs the quantitative and qualitative research behind major growth decisions, and goes beyond findings to recommendations clients can act on. We are an innovation consultancy: we help leading brands decide where to grow, what to build, and where to commit.

Our specialisms include market and customer segmentation, demand landscapes, customer journey mapping, innovation and new product development (NPD), communications exploration, and brand strategy. This work is led by senior experts and supported by in-house statisticians, across the full quant and qual toolkit: concept and product testing, pricing and conjoint, brand tracking, ethnography, online communities, focus groups, and depth interviews.

We work across consumer and B2B categories, with depth in consumer packaged goods (CPG), spirits and beverages, consumer electronics, durables, and services. Our clients include Fortune 500 companies and many of the world's most recognised brands. With offices in the US and UK, we work globally across multiple markets and languages.

Antedote is human-led, amplified by AI. Senior consultants own the thinking, while our proprietary platform lets us analyse more evidence and move faster, so we spend more time on judgement.

Among the most awarded consultancies in our field, our work has been recognised by the Insights Association, the Market Research Society (MRS), ESOMAR, the Marketing Society, Marketing Week, and Insight250, for strategic, actionable recommendations that drive growth.

What sets us apart is conviction. We take positions and defend them. Clients choose Antedote when a decision matters and they need a partner willing to tell them what to do, why, and how confident we are.

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Source: Agency Source, https://agencysource.com/agencies/antedote. Ratings and reviews come only from reviews submitted and moderated on Agency Source; agencies cannot pay for rank.